Disclosure before anything else: we build Viking Watermark. This is a comparison written by one of the two competitors in it, so read accordingly. What we can promise is that every number below was pulled directly from the Shopify App Store listings (verified June 2026), that we will name the cases where Easy Watermarks is genuinely the better pick, and that we will not invent weaknesses for an app that 304 merchants have rated 4.7 stars. That review base is real and it means something.
The short version for people who skim: Easy Watermarks is the established app with per-product pricing and a huge language list. Viking Watermark is the newer combo app with per-image pricing, a 100+ badge library, and rollback as a first-class feature. Neither is universally better. The pricing models suit different store shapes, and that difference matters more than any single feature.
Quick facts
Viking Watermark and Easy Watermarks both watermark Shopify product images and block right-click saving. Easy Watermarks (Engage Apps) holds 4.7 stars across 304 reviews and prices by catalog product count, from free for 20 products up to $24.99 per month. Viking Watermark prices by images processed per month: free for 100 images, then $5, $15, or $30, with anti-theft included free on every plan and one-click rollback from Shopify Files. Easy Watermarks is the established pick with the deep review base; Viking Watermark is the newer combo app that bundles watermarks, 100+ badges, and anti-theft in one dashboard.
The quick comparison table
All data verified on the Shopify App Store in June 2026. Both listings change over time; re-check before you commit.
| Dimension | Viking Watermark | Easy Watermarks (Engage) |
|---|---|---|
| Rating | 5.0 (1 review) | 4.7 (304 reviews) |
| Listed since | May 2026 | Several years established |
| Pricing model | Per images processed monthly | Per catalog product count |
| Free tier | 100 images/mo, anti-theft included | 20 products, right-click disable included |
| Cheapest paid | $5/mo (1,000 images) | $9.99/mo (250 products) |
| Annual discount | 17% | 60 to 62% |
| Badges | 100+ design library incl. AI disclosure | Automated stickers (out-of-stock, new, on-sale) |
| Rollback | One-click, originals in Shopify Files | Listed as supported |
| App UI languages | 10 | Roughly 24 |
The single most useful question in this comparison is not "which app is better" but "does your cost scale with catalog size or with monthly activity". Answer that and the choice mostly makes itself.
Per-product vs per-image: the pricing model difference
Easy Watermarks prices by how many products live in your catalog. A 250-product store pays $9.99 per month whether it watermarked one image this month or a thousand. The cost is predictable and tied to a number you already know.
Viking Watermark prices by how many images you process in a month: watermark applications, badge applications, and rollbacks all draw from the same quota. A store that watermarks its catalog once and then only touches new uploads pays for the throughput it actually uses, not for the catalog sitting still.
Neither model is a trick. They reward different behaviors. Per-product pricing rewards stores that process constantly (unlimited applications within your tier). Per-image pricing rewards stores that process in bursts: one big bulk pass, then a trickle of new uploads. Most stores we see are the second kind, which is why we picked the model we did. But if you re-watermark your whole catalog monthly, the per-product model is genuinely cheaper for you, and Easy Watermarks is the better fit.
The math at three catalog sizes
Concrete numbers beat adjectives, so here is the math for a store that watermarks three photos per product once, then adds 20 products a month afterward.
A 100-product store: the initial bulk pass is 300 images. On Viking Watermark that is one month of Starter at $5, and if new uploads stay under 100 images a month you can drop to Free afterward. On Easy Watermarks, 100 products needs the 250-product tier at $9.99 per month, ongoing. First year: roughly $5 to $60 on Viking depending on upload pace, versus $120 on Easy Watermarks monthly billing, or about $45 on their annual plan. Their aggressive annual discount narrows the gap a lot, which is worth saying plainly.
A 1,000-product store: the initial pass is 3,000 images. Viking needs Growth at $15 for month one, then Starter at $5 ongoing for 60 new images a month. Easy Watermarks needs their 5,000-product tier at $14.99 per month ongoing, or $69.99 annually. Over a year: roughly $70 on Viking, versus $70 on Easy Watermarks annual. Effectively a tie at this size, and their plan includes unlimited re-processing while ours meters it.
A 5,000-product store doing quarterly full re-watermarks: 15,000 images per quarter. Viking needs Pro at $30 in re-watermark months. Easy Watermarks covers it at $24.99 per month (30,000-product tier) with no throughput anxiety. High-churn big catalogs lean toward their model, and pretending otherwise would be the kind of dishonesty this journal exists to avoid.
Feature stack, side by side
Both apps cover the core: bulk watermarking, auto-watermark on new uploads, and storefront right-click protection on the free tier. That shared baseline is genuinely good news for merchants, because it means the choice comes down to the edges.
Where the stacks differ, in three honest points.
- 01Badges. Viking Watermark ships a 100+ badge library including the AI Generated disclosure badge that NY State and EU AI Act rules require for some catalogs. Easy Watermarks ships automated status stickers (out-of-stock, new arrival, on-sale) driven by inventory state. Different philosophies: a design library versus inventory automation. If you need compliance badges, that is us. If you want stock-driven stickers with zero configuration, that is them.
- 02Rollback depth. We store every original in your own Shopify Files with a metafield map and document the one edge case that breaks restore. Easy Watermarks lists rollback support but the mechanics are less documented publicly. For merchants who iterate on watermark design, verified rollback mechanics matter; ask their support for specifics before a large pass.
- 03Languages. Easy Watermarks supports roughly 24 app UI languages to our 10. For merchants operating admin in Czech, Arabic, Thai, or another language we do not cover, this is a real advantage of theirs and no amount of feature-list spin changes it.
Where each app honestly wins
Pick Easy Watermarks if any of these describe you: you want the app with the large, established review base and years of production history; your admin language is outside our 10; you re-process your full catalog frequently and want unmetered applications; you plan to pay annually and want their steep annual discount.
Pick Viking Watermark if any of these describe you: you want anti-theft, watermarks, and a badge library in one install instead of stacking apps; you need the AI disclosure badge for compliance; your usage pattern is one bulk pass plus a trickle of new uploads, where per-image pricing is cheaper; you care about documented rollback mechanics with originals in your own Shopify Files.
One deterrent honesty note that applies to both apps equally: the right-click and drag-save blocking in either app deters casual theft only. Neither app, and no app in this category, stops a determined scraper who has the image URL. We wrote a full piece on what anti-theft cannot stop if you want the unvarnished version.
The verdict, such as it is
If review count is your main trust signal, Easy Watermarks earns the pick today and we would not argue. Three hundred four reviews against our one is not a gap any feature list closes. What we can offer instead is a generous free tier: 100 images a month with anti-theft included, no credit card, so you can test the entire workflow including rollback before trusting us with a catalog. Install Viking Watermark free and run it against a tagged test collection. If it does not earn the install, the free tiers of both apps cost you nothing but an afternoon.
Pricing transparency for our side of this comparison lives on the Viking Watermark pricing breakdown.
Frequently asked questions
Is Viking Watermark cheaper than Easy Watermarks?
For burst-usage stores (one bulk pass, then light new-upload activity), usually yes: $5 entry versus $9.99, and the ability to drop to Free between bursts. For high-churn catalogs re-processing monthly, Easy Watermarks' unmetered per-product model is often cheaper, especially on their annual billing with its 60+ percent discount.
Which app has better reviews, Viking Watermark or Easy Watermarks?
Easy Watermarks, without question: 4.7 stars across 304 reviews versus our 5.0 across 1, verified June 2026. Their review base reflects years in production. Ours reflects a May 2026 launch.
Do both apps include anti-theft on the free plan?
Yes. Viking Watermark includes right-click, drag-save, and DevTools blocking on Free. Easy Watermarks includes right-click disable on its free tier. Both treat storefront blocking as a baseline rather than an upsell, which is the correct call.
Can I switch from Easy Watermarks to Viking Watermark without losing my images?
Yes, with one caution: confirm your originals are restored (or safely stored) in Easy Watermarks before uninstalling it, then install Viking Watermark and run a fresh bulk pass. Migrating watermarked files directly between apps is not supported by either side; the clean path goes through your originals.
Which app is better for AI disclosure compliance?
Viking Watermark ships an AI Generated disclosure badge in its library, built for NY State and EU AI Act requirements. Easy Watermarks' sticker system is inventory-driven and does not list an AI disclosure option on its App Store page as of June 2026. Verify current listings if compliance is your deciding factor.
Does Easy Watermarks have rollback like Viking Watermark?
Easy Watermarks lists original-image restore as a supported feature. Viking Watermark documents its mechanics publicly: originals stored in your Shopify Files, metafield mapping, one-click restore per product or catalog-wide. If rollback depth matters to you, ask both supports the same questions and compare answers.
Can I run both apps at the same time?
Technically yes, practically no. Two apps writing to the same product images will fight over the files, and two storefront blocking scripts binding the same browser events cause conflicts. Pick one, test it on a tagged collection, commit.